Personality Traits and Brand Promise


Personality Traits

Along with Core Values, Cummins identifies certain personality traits that carry forward the legacy of Cummins. These are:

  • Decisive
  • Driven To Win
  • Agile
  • Passionate
  • Caring


Brand Promise

Convey and reinforce the Cummins Brand Promise of Dependability through

  • People
  • Products
  • Services